Quick Tips: 5 Things to Tweet About

As of just a few weeks ago, there are now more than 500 million registered Twitter users. It’s a massive audience that many businesses are reaching out to in hopes of extending their networks, getting in touch with their customers, and building their brand.

Whether you’re a seasoned user or just starting out, one of the hardest parts of engaging on Twitter is often just figuring out what to say. Here are five ideas to help you join the conversation and get your company involved in the Twitter community.

Special deals and promotions
Everyone loves a good deal. And your customers like them even more if they think they’re getting the inside scoop. Offer your Twitter followers special discounts and promotions that aren’t publicized anywhere else. It will not only help build relationships with your current followers, but will also help attract new ones.

Company milestones and newsworthy events
Brag a little bit. Announce anniversaries, upcoming events, or special relationships with charities and other community organizations. It’s a great way to show the stability of your company and to help brand yourself as an active member of the community.

Job openings
Now that the job market is opening up again, you will likely have positions within your company to fill. A diversified recruiting process helps ensure you find the best of the best and Twitter is just another avenue to seek out top talent. Even if your followers aren’t looking for a new job, they may know someone who is and will help you spread the word about the opportunity.

Ask a question
Your Twitter followers are a captive audience of people who use your products and services. So, it’s a great way to take the pulse of your business and ensure you continue to provide value to your customers. Ask how you’re doing, get opinions on current products, or even ask for suggestions for new services you don’t already offer.

Relevant news
Twitter is also a great forum to share industry news or to provide information to educate your followers on big picture ideas that affect your business. Provide links to relevant news articles or videos that focus on a particular aspect of your industry. Keep your followers informed about news, events, and legislation that will have an impact on your business, because it may have an impact on them as well.