Customer service can make or break your company. In fact, for many companies, customer service has become a top marketing tactic that yields impressive results. Southwest Airlines, for example, is renowned in the business world and among its customers for its stellar customer service practices. So, what could bad customer service actually cost your business? Check out this infographic from Help Scout for some insight into the hefty toll a bad customer experience can have on your company.
[…] Businesses depend on customers. And long-lasting businesses depend on the habits of lifelong, loyal customers. In fact, the probability of selling to an existing customer is 60-70%. Compare that to the 5-20% probability of selling to a new customer, and you will see why loyal customers are worth 10x as much as their first purchase. […]