Marketing and advertising professionals, this one is for you! Have you ever been asked to “create a viral video?” If you have, you probably know it isn’t quite that easy. However, when everything does fall into place and a great moment caught on video takes the internet by storm, the branding and awareness it brings to a company can be more valuable than even the most well-researched marketing and advertising campaigns.
Check out his TED Talk from BuzzFeed.com’s Publisher Dao Nguyen for some great insight into the key factors involved in creating a viral video. According to Nguyen, to create viral content, “Don’t just think about the subject matter, think also about the job your content is doing for the reader or the viewer.”