Part two of a three part series on developing a strong company culture. Read part one here.
If you met someone in an elevator and they asked what your company does, could you accurately explain it before you reach your floor? If you’re like many people, you’d probably give a quick three to five word description like “we do software development” or “we’re a small chain of coffee shops.” Yes, you’re answering the question, but with only the bare minimum of information. The elevator doors open, and all your new acquaintance really knows is you do something with computers. Or you sell coffee. Information that will be tucked away or completely forgotten as they move on with their day.
So, how do you share the who, what, and why of your company without breaking out flow charts and annual reports? It may be as simple as developing a solid mission statement. Read More→