We live in the Information Age. For the first time in recorded history, vast numbers of people have access to more information than they can absorb or apply. There was a time in history when knowing a little about many subjects was something to be admired. Today, it seems, those people who get ahead know a lot about a very narrow field of thought or endeavor.
People succeed based on performing well within a very narrow niche; however, all niches are not created equal. If you attend a Major League baseball game, you might simultaneously be enjoying the professional pursuits of the world’s best hotdog vendor and the world’s best pitcher. Both of these individuals may be recognized as the best within their professions, but the pitcher will receive applause, fame, recognition, and hundreds of times more compensation than the hotdog vendor.
We must pick our own niche and not be judged by someone else’s standard. Read More→






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