Corporate social responsibility (CSR) – aka corporate conscience or corporate citizenship – is essentially the idea that businesses and corporations have a responsibility as members of society to ensure compliance with laws, ethical standards, and cultural norms and should actively seek out opportunities to impact change in the world around them.
CSR initiatives can help bolster a company’s public image. Making corporate social responsibility an essential business pillar has become almost standard practice, and with good reason. Consumers will support and promote a company they respect and believe to be making a positive impact.
And while there are many benefits beyond making a positive impact on the world for companies who embrace their corporate social responsibility, it can often be a delicate balancing act between sincerity and PR stunt. Read More→