We live in a consumer society. We are judged and measured based on what we buy, how often we buy, and everything we have. There are countless promotional and advertising images thrust upon us daily designed to make us feel inadequate so that an imaginary heretofore unknown shortcoming in our lives can be solved by someone’s product or service they want to sell us. We are told emphatically that we will be successful if we drive the right car, drink the right beverage, or use the right fragrance.
Success is not that simple, or maybe it’s not that complex. Success is a self-fulfilling prophecy. No one else can define your success any more than they can order your dinner, try on a suit of clothes for you, or tell your doctor where it hurts. When it comes to your personal and professional success, you determine the destination, the deadline, and the details. No one else can do this for you, and you must identify and define your own success if you ever hope to achieve it. Read More→