What We’re Reading Now: Made to Stick

whatwe'rereadingnowThese days, companies have to do more with less, so businesses are stretching workloads and budgets, and that’s stretching every employee to be more inventive in order to get things done. Business leaders, managers, and employees alike have to find innovative ways to save time and money at work, whether it’s coming up with inexpensive solutions to branding efforts or even just making time-wasting meetings more productive and effective for attendees.

Building ideas that will stick can seem like a hard-to-master skill. That’s where Chip and Dan Heath’s 2007 bestseller Made to Stick: Why Some Ideas Survive and Others Die, can come in handy. Coauthors and Fast Company magazine columnists, in Made to Stick, the Heath brothers look at the way we communicate ideas and explains how we can improve on them by transforming a new idea into a Simple Unexpected Concrete Credentialed Emotional Story.

The book has been featured on best seller lists including the New York Times, Wall Street Journal and BusinessWeek, and it’s evaluation of some of businesses great ideas makes for an interesting read with invaluable take-a-ways for any business. In fact, I enjoyed the book so much; I’m looking forward to reading the Heath brother’s newest book Switch: How to Change Things When Change is Hard.

Following the Heath’s sticky idea outline can help you develop your next marketing campaign, pitch your newest idea to your boss, or even impact your company’s efforts to get employees involved in a wellness program.

So, if you’ve yet to read it, or if it’s been a while since you’ve picked it up, check it out. It may just help you turn your next idea into a game changer for you and your company.

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