Where Do Good Ideas Come From?

Check out this entertaining and insightful video from science author and media theorist Steven Johnson for some great information about how big ideas most often develop and come to fruition.

“Most important ideas take a long time to evolve and they spend a long time dormant in the background. It isn’t until the idea has had 2 – 3 years, sometimes 10 – 20 years, to ensure that it suddenly becomes accessible to you and useful to you in a certain way.”


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